http://newsroom.ap.org AP story-centric multi-format delivery platform. I worked in the planning and research committees to identify the direction in which to drive the new service model, customer segments and user behaviors. Through design workshops and prototypes we defined the minimum viable product to test with customers through scripted interviews. We interviewed AP staff in customer […]
AP DIGITAL SERVICEShttps://digitalservices.ap.org Ready to publish white-label hosted Digital News Experiences. I’ve designed the DNEs white label sites, content widgets and white label manager platform. The DNEs deliver a modern experience to members in need of hosted content across a range of services such as U.S. Elections results, News Interactive microsites, Nascar Racing, College Football, […]
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As lead designer, I designed the user experience for a new service that would allow newspapers to have their own white label app accept advertisement circulars from local businesses. Worked closely with business and development vendor. The app was featured on the Wall Street Journal among many news outlets: http://on.wsj.com/1g6Kzu6