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This is a major hub of white label digital content services available to AP customers. I’ve been tasked on the consolidation of AP Hosted content services, to deliver a modern experience to customers which could be easily adapted into their destinations. The hosted content spans across a wide range of services such as U.S. Elections results, News Digital Interactives, Nascar Racing, College Football, College Basketball and Olympics. I’ve worked with the business owners to create prototypes and run through presentations across AP to evangelize the vision of the new service. Each white label and widgets gets millions of impressions and hits daily.
As lead designer, I designed the user experience for a new service that would allow newspapers to have their own white label app accept advertisement circulars from local businesses. Worked closely with business and development vendor. The app was featured on the Wall Street Journal among many news outlets: http://on.wsj.com/1g6Kzu6